Written by Anais Torres
After the morning coffee has been brewed, and the morning chores and craziness are done, the work day is ready to begin! A social media coordinator does a lot more than scroll through the internet all day. While marketing and brand image has been around for as long as the concept of selling a product has been a thing, social media and social media marketing is a relatively new field. Social media is a way to not only reach out to potential customers but a new way to connect with fans. If you’re looking to learn more about being a social media coordinator, join me on a day full of monitoring, content creation, and Meta ads with a cup of coffee in hand!
Aside from checking emails, reading discord messages, and sipping on the aforementioned coffee, the first thing on the to-do list is social monitoring. Some days there is more to go through than others. Any time there are announcements, sales, releases, and just really quality posts, there will be an increase in engagement. There’s a nice balance of answering questions and getting to interact with awesome board gamers! Monitoring includes going through DMs (direct messages) on all the different platforms, checking comments and replies, and tags and mentions. Interacting with fans helps create a relationship with them instead of being another logo on a box. Responding to any inquiries in a timely manner builds trust between the consumer and the brand. There’s a reason monitoring is always first on the to-do lists.
Next on the list is the meat of the day: creating content! A day of creating content can mean many different things. Writing social posts is the most common thing I do. I’ve found that a combination of conversational, funny, informational, and sales pitch-y voice works great for connecting with your audience! Now how much of each tone depends on the client and the specific voice they wish to achieve. Tone and voice are used interchangeably but can mean different things. Voice is often associated with personality. Tone is more associated with attitude. For example, Devir Games takes on much more of the friendly, informational tone while BoardGameTables.Com gravitates more toward a more casual, conversational tone. Filming reels, taking photos, and playing around in Canva are all other things that I get to experiment with to be able to portray that voice. Clients put their trust in us to put their best foot forward! No matter the platform, social media is ever-evolving and that doesn’t just apply to the trending page. Knowing how many hashtags (if any at all) to use, what kind of format the platform is pushing, and more are all details to be aware of when crafting content. There is a nice balance and mix between the creative and analytical side of social media.
Last on the to-do list: ads aka advertisements! As the internet has grown so have the ads. Where people go, the ads must follow. I specialize in Meta Ads which encompasses Facebook, Instagram, WhatsApp, and Messenger! Some days the ad work is as simple as checking metrics and making sure every ad is running as intended. The more complex days are about setting up campaigns, ads, analyzing and creating reports. Audience research, copywriting, and more go into setting up a successful ad campaign. The beauty of online ads compared to traditional forms of advertisements is the quantity of people you can reach and which people you can reach. You can have the best ads in your industry but if they only appear in front of the wrong audience, you’re not likely to see results. Depending on your goals, your audience can range from anyone who has expressed interest in board games to people who have been to your website before to people who have initiated checkout on your site. The scope is huge and the auctions happen in half a millisecond or less. I try to not focus too much on that aspect because my brain can’t fully comprehend how insanely quick everything happens all the time. Every time someone in your target audience scrolls through Facebook or Instagram, an auction occurs with multiple different advertisers trying to make it onto your news feed. Since so much of the ad delivery process is automatic, it frees up time to focus on the bigger picture: figuring out what works, what catches your attention, what’s changing, and what needs to stay the same. Sometimes the hardest part is just sitting back and waiting to see how a campaign performs. There’s always going to be new ideas to try out but there is a lot to be learned by waiting and observing.
At this point of the work day, my coffee mug is empty and I can’t stop thinking about dinner. Double checking the to-do list and creating one for the next day pretty much wraps up the day. While there are days I am reading a rulebook over and over again trying to find inspiration for a post, social media will keep me on my toes because there is always something new to learn and experiment with.